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Subtotal Command: A Working Exercise

Excel has the ability to insert or remove dozens of subtotals with just a single click of a button. Consider a worksheet containing 10 columns and 100 rows of data. According to Collins, most CPAs would spend 5 minutes or more inserting blank rows, wiring formulas, copying formulas, and formatting the data to generate totals, subtotals, and grand totals, yet Excel’s DATA SUBTOTAL command will do all of these steps in less than 5 seconds. Go ahead - give it a try.

If you want to work with this example Excel file directly, you can download it by clicking here:

Start With Raw Data

The subtotal command will work with virtually any data, but the more complex and voluminous your data is, the better it works. In the example below, we have data for 4 different types of marketing campaigns that were conducted in three different cities in 4 different months. For each marketing campaign, the company has recorded the cost of the marketing campaign, the number of responses/redemptions, and the resulting sales for each marketing campaign. A simple formula calculates the net profit or loss for each campaign.

Next simply place your cursor anywhere in the data area, and select DATA SUBTOTALS from the menu. Excel will automatically select all data in the relevant data range and the following dialog box will pop up:

It works best to have your data arranged in one contiguous block of data with no empty columns or rows; however you could still accomplish the same feat even with empty columns or rows simply by highlighting the relevant data range before selecting DATA SUBTOTALS.

Press OK, and Excel inserts the desired subtotal and grand total formulas automatically, as shown below:

For an added touch, now select FORMAT AUTOFORMAT… (as shown below)

…and Excel formats your data for you too.

On the left hand side you can see that Excel has also created a collapsible outline which allows you to summarize your data with yet one more click of the button on the number 2 in the outline bar. The results will look like this:

A closer look at the Subtotals dialog box shows that you have the option to control which column is used to create the subtotals, as well as whether the results presented are SUMs, COUNTS, AVERAGES, MAXIMUM, MINIMUMS, or PRODUCTS.

 

While I do not go into a detailed explanation here, this exercise is really impressive when you add to this the use of Sorting and AutoFilters. And as if that were not enough, Pivot Tables offer an even more advanced method for achieving the same result – but Pivot Tables are exponentially better.

If you want to give this a try yourself, you can download my example Excel 2002 file here:
http://www.exceladvisor.net/sub/creative/web-subtotals.xls

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